Hi, I'm Lauren.
How I am qualified to help you?
Let's dive in.
I'm Lauren Dary, an accomplished creative professional with 8 years of experience in photography, videography, and marketing. I specialize in content creation, visual assets, social media strategy/management, communications/marketing, brand growth, and strategic planning.
Here's what you need to know:
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(2015- Present) Professional Photographer, Videographer, Storyteller with a focus on brands and families (I'm a photographer of people!)
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(2017-2021) Founder and previous CEO of Gus Sloan, an ethical fashion brand, where I developed and executed successful branding, marketing, and communications strategies.
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(2022/2023) Director of Communications and Marketing at Modern Muse Media - online and social strategy planning/implementation/management, leading comprehensive marketing plans, content planning/creation, and ad campaigns.
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Various brand contracts for creative services including photography, content creation, social media strategy/management, and communications/marketing support.
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Diploma in UX Design from the University of Glasgow, with a user-centred approach to design thinking.
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Proficient in Adobe Suite (Lightroom, Photoshop, Premiere Pro) for visually compelling content creation.
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Constantly expanding knowledge through classes, seminars, and conferences to bring the latest industry insights to my work.
Achievements:
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Selected photographer for the InFocus Photography Exhibit in 2017 and 2018.
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Finalist and runner-up at the Made in Alberta Awards 2020 and 2021
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Gus Sloan featured in Avenue Magazine, Vancouver Sun Newspaper, Tatler Magazine, NUVO, Today's Parent, and more.
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Media coverage: CBC Radio, Vancouver Magazine, CTV News, and Global News.
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Let's enhance your online presence, together!
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Services
These service descriptions are simply generalizations/overviews. Our discovery call will allow me to get to know your brand, goals and objectives on a granular level, resulting in a customized service proposal that is unique to your needs!
Social Media Strategy
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Comprehensive social media audit: I start by conducting a thorough analysis of your current social media presence. We assess your profiles, content strategy, audience engagement, and competitors. This audit provides us with valuable insights to develop a strategy tailored specifically to your brand.
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Customized strategy development: Based on the insights gathered from the audit and your unique goals, I craft a customized social media strategy that aligns with your brand identity and resonates with your target audience.
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Content ideation and planning: Great content is at the heart of any successful social media strategy. You will receive a detailed and extensive document full of content ideas, a sample content calendar, a breakdown of categories and specifics, as well as checklists and tips for bringing your content to life.
Content Creation and Social Media Management
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Engaging content creation: From your customized and brand-specific social strategy, I will produce meaningful content that creates a connection with your target audience and nurtures your community. From amazing visuals to compelling copy, I ensure that your brand's voice shines through in every piece of content.
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Social Media Management: I understand that managing multiple social media platforms can be overwhelming and time-consuming. That's why I offer comprehensive social media management services - everything from scheduling and publishing posts to monitoring comments and engaging with your audience. With this taken care of, you can focus on running your business with peace of mind.
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We create a consistent and cohesive social media presence that reflects your brand's values and connects with your audience on a deeper, more meaningful level.
Communications/Marketing Support
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Brand messaging and positioning: I work closely with you to define and refine your brand's messaging and positioning. By understanding your brand's unique value proposition and target audience, we can develop a compelling narrative that resonates with your customers and sets you apart from the competition. The goal is to ensure that every communication reflects your brand's essence and effectively conveys your key messages.
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Content creation and copywriting: Engaging and persuasive content is the backbone of effective communication and marketing. I will develop captivating and tailored content that speaks directly to your target audience. From website copy and blog posts to email campaigns and internal communications, we create compelling narratives that inspire action and drive results.
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Disclaimer
The information and services provided by Lauren Dary Creative are intended to offer services, guidance, insights, recommendations, and expertise to enhance your online presence. However, it is important to note that results may vary and no specific outcomes or guarantees can be made. The effectiveness of our strategies and recommendations depends on various factors, including your specific industry, target audience, existing online presence, and external market conditions. We strive to provide accurate and valuable advice, but we cannot guarantee specific results or levels of success. It is essential to understand that the success of your social media efforts ultimately relies on your implementation, engagement, and ongoing efforts. We recommend utilizing our services as part of a comprehensive digital marketing strategy to maximize your chances of success. By engaging our services, you acknowledge and accept that any results achieved are subject to these inherent uncertainties and individual effort.