Branding Service Packages for Fashion, Beauty, and Lifestyle Brands

Tailored for startups and brands seeking a dynamic, polished launch or rebrand experience.

Ideal Client Profile:

• Primary Audience: Early-stage startups, funded solopreneurs.

• Secondary Audience: Established brands looking to refresh/rebrand.

  
  

Budget: CAD 2500-6000 

Tiered Service Packages

1. STARTER PACKAGE – Essential Brand Launch

Perfect for bootstrapping startups or solopreneurs needing foundational branding.

• Brand identity mini-kit: J (300$)

  • Logo design (primary + secondary)

  • Colour palette

  • Font pairings

• Social media setup (Instagram + LinkedIn optimized)

  • Basic social media launch strategy overview

  • Best practices tips and insights

  • Content calendar (30 days)

  • 10 branded social media templates in one size only (Canva): J $ 200

  • Caption and content ideas (initial 5 posts)

• Email welcome sequence

  • Outline and implementation tips

  • Branded copywriting and templating for three-email welcome sequence

Bonus: The client will receive a curated bundle of our expert PDF guides.

*One revision round is included.

Investment: CAD 2500

2. ENGAGE PACKAGE – Strategic Brand Launch

Designed for startups looking for a comprehensive, strategic launch to attract and engage customers quickly.

Full brand identity package:

• Complete and comprehensive brand guidelines/brand kit  J (500$)

  • Logo suite (primary, secondary, brand icon)

  • Colour palette

  • Typography

  • Visual Elements

• Social media setup & detailed optimization (multiple platforms)

  • Comprehensive social media strategy (pre- and post-launch)

  • Content calendar (45 days)

  • 15 Branded social media templates for various platforms/sizes (Canva) J $ 300

  • Graphic Design for initial 9 Instagram grid posts J (200$)

  • SEO optimized caption writing (includes first 9) & content ideas

• Email launch sequence

  • Outline and implementation tips

  • Branded copywriting and templating for five-email launch sequence

• Graphic Design for Advertising Creatives (3 ads total) J (100$)

• Ad campaign copywriting suggestions & best practices

• One virtual strategy call with Lauren (60 minutes)

Bonus: The client will receive a curated bundle of our expert PDF guides.

*One revision round is included.

Investment: CAD 4000

3. GROW PACKAGE – Comprehensive Brand Launch (All-Inclusive)

A complete, premium launch solution tailored for ambitious startups or brands looking for an impactful launch.

• Premium Brand Identity Suite: J (700$)

  • Full logo system (primary, secondary, icon, favicon, watermark) 

  • Colour palette and typography

  • Luxury detailed brand guidelines & style guide

  • Mood board & brand imagery direction

• Full social media platform setup & optimization (multiple platforms)

  • Custom social media launch strategy (growth-oriented, engagement-focused, competitor analysis)

  • Content calendar (60 days)

  • 20 Premium branded social media templates (various sizes, depending on platforms being used) J $400

  • SEO optimized caption writing (includes first 9)

  • Branded content Ideas

• Email Marketing

  • Define and create two separate email sequences

  • Branded copywriting for up to 10 emails across the two sequences

  • Email template design within preferred email software J 1 email approx 50$

• Ad campaign development with detailed copywriting & branded ad creatives (6 creatives) J $200

• Strategy & visual direction call with Lauren and Jelica J $ not sure about the cost

• Post-launch follow-up strategy call with Lauren (60 minutes)

  
  

Bonus: Dedicated support via email/slack for launch questions (14-day period after launch)

Bonus: The client will receive a curated bundle of our expert PDF guides.

*Two revision rounds are included.

Investment: CAD 6000

✨ Optional Add-ons (Upsell Opportunities):

• Additional email copy (3 more emails): $500

• Additional ad creative designs (pack of 3): $100

• Influencer marketing strategy session: $800

• Additional month content calendar: $400

• 1:1 Strategy consulting (75-minute session): $200

📅 Project Timeline & Workflow

Total Project Duration: 21 days maximum

Week 1 – Client Collaboration (2-3 days max)

• Discovery questionnaire

• Virtual kickoff call (Lauren & Jelica)

• Gather all brand info, references, and vision clarity

  
  

Week 2 – Internal Development (5-7 days)

• Creation of assets based on package selection

• Internal review and refinement

• Package deliverables completed

  
  

Week 3 – Revisions & Final Delivery (7 days max)

• Client feedback & one round of revisions

• Final edits & delivery of assets

  
  

Total timeline (from confirmation): ~21 days maximum

Roll-Out & Marketing Plan

Phase 1: Preparation & Testing (Immediate)

• Finalize and document all package details clearly on website (pricing, deliverables, timelines)

• Create a dedicated landing page with clear, bold calls-to-action

• Determine Initial promotional pricing offer: ex. Limited-time offer: 10% off for first 3 clients

• Create social media content (graphics, carousels and videos)

• Ad creatives for launch campaign (at least 6, mix of static graphics and motion graphics or include one video)

  
  

Phase 2: Launch Campaign

• Social media announcement & teasers on Instagram & LinkedIn

• Launch targeted META ads:

• Promotional video highlighting your new package features & testimonials (from existing portfolio)

• Static carousel clearly outlining benefits and package details to be pinned to top of IG page

• Leverage existing mailing list in a launch (2-3 emails) sequence (announce new packages, limited-time introductory pricing)

  
  

Phase 3: Ongoing Promotion & Scaling

• Regular Instagram Stories & Reels showcasing behind-the-scenes and past successes

• Weekly LinkedIn posts highlighting client success stories, luxury positioning, and expert insights

• Encourage referrals: offer referral incentive ($250 off future consulting or add-ons)

Differentiation and Unique Selling Points

• Luxury Branding Expertise: Showcase past luxury branding projects in beauty, fashion, and lifestyle (e.g., Heires Beverly Hills, Leota New York).

• Female Entrepreneur Team & Women Supporting Women: Use this as a strong brand narrative, appealing directly to your target market’s values.

• Sustainable Fashion Experience: Emphasize sustainability-focused projects Lauren has led.

• Deep Creative Strategy: Highlight international experience, strong visual storytelling, and strategic marketing strengths from both Lauren and Jelica’s backgrounds.

💡 Next Steps & Action Items:

1. Finalize and publish service packages clearly on your website.

2. Begin internal testing with one or two beta clients (at a promotional rate).

3. Launch the promotional advertising campaign and email sequence ASAP.

4. Monitor results, refine marketing messaging, and testimonials continuously.